The Summer Club Saver scheme has recently launched in South Lanarkshire and is giving families the opportunity to become short term club members over the summer season. If they enjoy the experience they will also have the opportunity to become year round club members.
Six clubs from the South Lanarkshire area are taking part in the initiative including Hamilton, East Kilbride, Kirkhill, Strathaven, Cambuslang and Rutherglen. Each club will offer an 8 week membership for all members of a family for a discounted price – from £35 - and provide a programme of activities for them to enjoy.
Building on the success of the primary school tennis program, with 52 Primary schools competing to be the best in SLC and the continuous tennis development work of the active schools team with schools.
The membership offers families across South Lanarkshire the opportunity to play together all summer, whatever their ability. The 8 week membership allows everyone in the household to play together for one fixed price. With Wimbledon on the horizon, tennis is a great activity for all the family this summer.
Of the offer, Mike Cohen, Tennis Scotland Regional Development Manager said: ‘Everybody loves a game of tennis in the summer but they don’t always have access to local tennis courts, the Summer Club Saver offer makes tennis more accessible and affordable than ever before and gives families the opportunity to try out the local tennis club at an affordable price’
Each club will be organising a range of promotional activities including open days and school taster sessions to spread the word. There will also be a digital marketing campaign and there is a dedicated website for people that are interested in taking up the 8 week membership. All the clubs will be using the Tennis Scotland Clubspark software to allow people to book on to activities and sign up as club members online.
The Summer Club Saver is aiming to attract 300 new members to the clubs in South Lanarkshire taking part, with at least 75 retained as long term members. This is believed to be the first type of project where tennis clubs are working collaboratively on a joint marketing campaign and, if it is successful, may be rolled out nationally next year.
For more information on the Summer Club Saver visit www.summerclubsaver.com
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