LIST YOUR EVENT FOR FREE

New behaviour change campaign launched to encourage National Park visitors to tavel by sustainable transport

A new campaign to raise awareness of and encourage people to choose sustainable transport when traveling to the Loch Lomond & The Trossachs National Park has launched!

New behaviour change campaign launched to encourage National Park visitors to tavel by sustainable transport

Article Source: Loch Lomond & The Trossachs Countryside Trust
Last Updated: 20 August 2021 10:43

Created in partnership between the Loch Lomond & The Trossachs Countryside Trust and the Loch Lomond & The Trossachs National Park Authority, the campaign will focus specifically on routes connecting Glasgow to the South and West regions of the National Park.

Based on a social marketing approach, the campaign will highlight the positive aspects of travelling by public transport as well as the negatives of car use, such as encouraging more travel by public transport to avoid congestion issues.

Using the hashtag #Journeythatmatters, the campaign will reframe journeys to the National Park as part of the overall experience, offering additional time to relax and enjoy the stunning views with family and friends. A series of suggested itineraries to explore the National Park by public transport will also be shared to inspire sustainable days out.

This campaign comes at a crucial time where more people are enjoying staycations and local days out due to the ongoing impacts of Covid-19. Whilst the health and wellbeing benefits of such visits are well accepted and tourism welcomed within the country’s economic recovery, in some popular areas the increase in traffic is having a negative effect. Promoting sustainable transport as a viable and attractive alternative to the independent car journey will attempt to reduce these impacts, and also positively contribute to lowering people’s carbon footprint. As Scotland moves to Level 0 and restrictions ease further, the Scottish Government guidance on travel by public transport continues to emphasise personal responsibility, good practice and informed judgement.

You can follow the joint social media campaign over the next six weeks on: Facebook, Instagram and Twitter at @trustinthepark. Alternatively check out our website; trustinthepark.org

The Countryside Trust would also love to hear from you! If you have any questions or would like to know some more about this project, please contact the Countryside Trust’s Behaviour Change Advisor Emily.Bowie@lochlomond-trossachs.org.

This behaviour change project is funded by Smarter Choices Smarter Places, which is Paths for All’s programme to increase active and sustainable travel throughout Scotland. The programme is grant-funded by Transport Scotland.

Image Credit: Countryside Trust

Sponsored Links

Latest Lanarkshire News

Historic sites across Scotland get ready to reopen their doors

Historic sites across Scotland get ready to reopen their doors

Historic Environment Scotland (HES) has announced that over twenty sites across the country are set to reopen their doors to visitors this weekend.

READ MORE
Diabetes Scotland will host a virtual event for young people 11 to 25 living with type 1 diabetes

Diabetes Scotland will host a virtual event for young people 11 to 25 living with type 1 diabetes

Join Diabetes Scotland for a virtual event about an exciting new programme supporting children and young people 11 - 25 living with type 1 diabetes - Together Type 1.

READ MORE
Iconic Noughties stars make cheeky comeback to launch limited edition IRN BRU flavours

Iconic Noughties stars make cheeky comeback to launch limited edition IRN BRU flavours

Noughties stars The Cheeky Girls, Gareth Gates and S Club 7's Bradley McIntosh have taken a sip back in time to mark the release of IRN-BRU's new 2000s-inspired flavours!

READ MORE
Playsport in East Kilbride is set to welcome a new state of the art racing simulator centre GP Racing Simulators

Playsport in East Kilbride is set to welcome a new state of the art racing simulator centre GP Racing Simulators

GP Racing Simulators will incorporate 10 professional grade racing simulators, each equipped with a racing seat, steering wheel, pedals and a 43" monitor, alongside a licensed bar and dining complex.

READ MORE
Free activities this Easter at Dobbies

Free activities this Easter at Dobbies

Dobbies is welcoming families along to 68 of its stores this Easter to enjoy an array of free activities, including its Little Seedlings Club workshop and Easter Holiday sessions.

READ MORE
Deadline looms for 30th Scottish Thistle Awards public nominations

Deadline looms for 30th Scottish Thistle Awards public nominations

The search is on to find the best of the best in Scottish tourism as the Scottish Thistles Awards returns.

READ MORE
Springfest is back this April... with all things foodie as well as a host of entertainment and things to do!

Springfest is back this April... with all things foodie as well as a host of entertainment and things to do!

This year's FREE Springfest is playing host to two great Scottish chefs – Niall Murray and Rohan Wadke, who will inspire visitors with their FREE cooking demonstrations.

READ MORE
Fun family favourites leap into action on the big screen this Easter break at Vue

Fun family favourites leap into action on the big screen this Easter break at Vue

A host of brand-new family favourites are landing at Vue this Easter, meaning there are plenty of opportunities to spend quality family time at the big screen during the holidays.

READ MORE
Tee up a Hoppy Easter Half Term for all the Family at Topgolf Glasgow

Tee up a Hoppy Easter Half Term for all the Family at Topgolf Glasgow

From an Easter Egg-stravaganza on Easter Sunday to high-tech golf games suitable for all the family, Topgolf Glasgow is a must-visit destination during the half-term break.

READ MORE
A taste of what is to come at Paisley Food and Drink Festival

A taste of what is to come at Paisley Food and Drink Festival

Spring is in the air and with it comes the return of one of Scotland's largest outdoor food and drink festivals to Paisley!

READ MORE
Double billed award winning dance theatre show involving Cumbernauld youth talent, prepares to take the stage at Lanternhouse

Double billed award winning dance theatre show involving Cumbernauld youth talent, prepares to take the stage at Lanternhouse

And The Birds Did Sing, presented by Curious Seed, will be arriving in Cumbernauld on Thursday 26th March, for one performance.

READ MORE
Energy leaders to host open day for local community

Energy leaders to host open day for local community

LEADING UK renewable energy developer, OnPath Energy (formerly Banks Renewables), is set to host an open day for community grant funding generated by a nearby wind farm.

READ MORE
M&Ds will host a special Preview Weekend to launch their new season!

M&Ds will host a special Preview Weekend to launch their new season!

Centre stage will be the unveiling of a new ride – the Air Raid - a thrill ride that will take you to your limits!

READ MORE
National Theatre of Scotland announce full cast and creative team for Maggie & Me

National Theatre of Scotland announce full cast and creative team for Maggie & Me

Full cast and creatives announced for the tour of Maggie & Me, the first stage adaptation of Damian Barr's award-winning memoir touring UK in May and June!

READ MORE
Dobbies invites nominations for national community initiative

Dobbies invites nominations for national community initiative

Dobbies today launches Dobbies Community Gardens, to offer support for community and charity groups across the UK to help transform, restore or start their indoor or outdoor green spaces.

READ MORE
Scottish stovies and strange sheep are announced as the winning entries for The Glencairn Glass crime short story competition

Scottish stovies and strange sheep are announced as the winning entries for The Glencairn Glass crime short story competition

A sinister story involving 'stovies' and a grisly tale about the strange sheep of Greshornish have been chosen as the winning and runner-up stories in The Glencairn Glass crime short story competition

READ MORE
Easter fun for every bunny with the National Trust For Scotland

Easter fun for every bunny with the National Trust For Scotland

The National Trust for Scotland is going hopping mad for Easter and hosting a bumper 35 Easter egg trails at the special places in its care this spring.

READ MORE
Lanark Amateur Musical Society will celebrate their 45th anniversary with a production of Sunshine on Leith

Lanark Amateur Musical Society will celebrate their 45th anniversary with a production of Sunshine on Leith

Lanark Amateur Musical Society (LAMS) have announced Sunshine on Leith as their 45th anniversary production in March 2025.

READ MORE
Inspiring runners demonstrate transformative power of running

Inspiring runners demonstrate transformative power of running

Great Run 2024 series highlights inspirational stories from runners around the UK.

READ MORE
Dobbies invites families to hop along to its breakfast event

Dobbies invites families to hop along to its breakfast event

Dobbies, the UK's leading garden centre, is bringing back its much-loved Easter event, inviting families to hop along to their nearest store and enjoy an Easter Bunny Breakfast egg-stravaganza.

READ MORE
Pride South Lanarkshire returns for 2024

Pride South Lanarkshire returns for 2024

Lanarkshire Pride proudly announces the return of Pride South Lanarkshire on the 26th & 27th July 2024 in Hamilton town centre!

READ MORE
Celebrate International Womens Day at Vue with these iconic stories

Celebrate International Womens Day at Vue with these iconic stories

Friday 8th March marks International Women's Day and to celebrate Vue is set to screen four inspiring films which follow the achievements of incredible female leads.

READ MORE
Scottish trad music is on the rise

Scottish trad music is on the rise

New research released by VisitScotland reveals the growing popularity of Scottish traditional music, finding that over a third of Scots (34%) are listening to it more often in the past year.

READ MORE
The 5th Paisley Book Festival programme is announced

The 5th Paisley Book Festival programme is announced

A stellar line-up of authors are set to take Paisley by storm at this year's Paisley Book Festival in April!

READ MORE
Last chance to secure an Earlybird Entry for the AJ Bell Great Scottish Run

Last chance to secure an Earlybird Entry for the AJ Bell Great Scottish Run

The AJ Bell Great Scottish Run is back on Saturday 5th and Sunday 6th October, and the Earlybird offer to save up to £8 off your entry ends this Friday 1st March at 10am.

READ MORE
Animated film raises thousands for Shelter Scotland

Animated film raises thousands for Shelter Scotland

A Scottish author's poignant tale of generosity and kindness has raised £2,262 to help the homeless.

READ MORE
Dobbies unveils its TEAriffic Mothers Day experience

Dobbies unveils its TEAriffic Mothers Day experience

Dobbies is offering customers the chance to treat the mother figures in their lives to an indulgent Mother's Day Afternoon Tea experience and a special flower gift on March 9th & 10th.

READ MORE
Fishermen bid to reel in political support

Fishermen bid to reel in political support

An Impassioned photo-led exhibition that depicts the challenge, pride and responsibility felt by those working in Scotland’s fishing industry is to debut within the Scottish Parliament.

READ MORE
Who will be named Scottish influencer of the year

Who will be named Scottish influencer of the year

The Scottish Influencer Awards, the major awards ceremony celebrating Scotland's stars of social, has announced the full shortlist of nominees in the running to be named the Influencer of the Year.

READ MORE
Could Kirstie and Phil help you bag your new home

Could Kirstie and Phil help you bag your new home

Channel 4's 'Location, Location, Location' is coming to Glasgow this Spring and they're looking for property hunters!

READ MORE

Sponsored Links

Sponsored Links

Go Radio | Number 1 for Glasgow & The West - Listen on DAB, Online or on your Smart Speaker, just say "Launch Go Radio"

Popular Events

Clyde Valley Family Park Easter Egg Hunt
Join in the fun at Clyde Valley Family Park's MASSIVE EGG HUNT... search for one of our 1000's of coloured eggs hidden around the park to get an Easter treat!
Spring Family Fun and Easter Weekend
The Summerlee Easter Egg-stravaganza over the Spring holidays guarantees a cracking day out for all the family!
Easter At David Livingstone Birthplace
Join David Livingstone Birthplace on Friday 29th or Saturday 30th March and take part in their egg-cellent activities!
An Evening With Celtic Legends John Hartson and Chris Sutton
Join Celtic Legends John Hartson and Chris Sutton at The Town House on Friday 3rd May as they share their stories from their time at the club!
Clash Of The Titans: An Evening with Snooker Greats
Seven-times World Snooker Champion Stephen Hendry takes on his arch rival John Higgins 4 x world snooker champion in Hamilton with your host and referee for the evening the Dennis Taylor!

Popular Listings

Airdrie Town Hall Chatelherault Country Park East Kilbride Arts Centre East Kilbride Village Theatre Lanark Memorial Hall Lanternhouse Cumbernauld Motherwell Concert Hall and Theatre Rutherglen Town Hall Strathclyde Country Park The Town House Hamilton