IRN BRU team up with YO! to offer haggis sushi to reimagine Burns Supper in Glasgow
IRN-BRU and YO! are reimagining Burns Suppers, teaming up to fuse sushi with haggis to help Glaswegians celebrate Scotland's National Day with a 2025 twist.
Article Source: IRN-BRU
Last Updated: 16 January 2025 8:28
The menu has been developed to pique the palette of younger diners in a way that Rabbie and his crew might be marking his big 265th birthday if the group-chat was debating what the hottest restaurant is to book today.
New research commissioned by IRN-BRU shows that despite two thirds of Glaswegians enjoying haggis, over one third of (38%) don’t celebrate Burns Night because it feels ‘too traditional’. So, YO! and IRN-BRU are flexing the limits of haggis with an alternative take on some of the most popular dishes on the YO! menu to uniquely reimagine the Burns Supper for new generations.
YO! Glasgow - West George Street & Braehead are part of six YO! restaurants across the UK that will be serving up the limited menu. The spectacular supper features haggis and prosciutto sushi rolls, Teriyaki haggis nigiri and haggis Katsu curry - each perfectly paired with an ice-cold IRN-BRU.
Chefs at YO! have worked with Scotland’s other national drink, IRN-BRU to create the menu, rolling the three new menu additions out just in time for Rabbie’s birthday with YO! Fries and pumpkin Katsu served on the side as a nod to the iconic neeps and tatties accompaniments enjoyed all over the world.
The incredible culinary creations include:
• Teriyaki Haggis Nigiri: haggis with teriyaki and mayo, garnished with sesame seeds and fried sticky rice.
• Haggis and prosciutto sushi roll: haggis with red onions, teriyaki and carrot, rolled in rice and wrapped in prosciutto before being glazed and blowtorched
• Haggis katsu curry: haggis katsu in a mild curry sauce with pak choi, red radish and steamed rice
Kenny Nicholson, Head of Brand at IRN-BRU said: “We’re once again putting our own cheeky twist on Burns, inviting people to celebrate the occasion in new and exciting ways. These BRU-nique treats have been crafted in collaboration with the team at YO! and we can't wait for diners to try them. Whether it's your first taste of haggis or you’re just keen to sample it in a unique way, each menu item can be sumptuously washed down with a can of IRN-BRU for the perfect Burns pairing.”
The haggis menu will be served in selected YO! Restaurants: Glasgow - West George Street & Braehead, Edinburgh - Princes Street, Aberdeen - Union Square, Liverpool One and London Selfridges.
Samantha Kemp, Marketing Director at YO! said: “YO! is delighted to join forces with IRN-BRU to offer up a truly unique sushi experience, using haggis as the main ingredient. Our dishes are prepared with unparalleled attention to detail and every plate is hand crafted with bold flavours and quality ingredients. Sushi and haggis with IRN-BRU, this Burns night we have everything you didn’t know you were craving.”
The partnership is the latest phase of the Burns by BRU campaign which brings the iconic Burns Supper to younger generations in a way that only BRU can with a cheeky modern twist, innovative new food and drink recipes and exciting ways people can raise a can to the National Bard.
To book a table at your nearest participating YO! visit: yosushi.com/bookings
Sponsored Links
Latest Lanarkshire News
Aldi calls on children to design a poster for food action week
To mark Food Waste Action Week (17th – 23rd March), Aldi is calling on children in Scotland to design a poster that encourages people to reduce food waste.
READ MORE
Giant gold girder stuns Scots as competition heats up
With three 18-carat golden girders worth £10,000 still out there, IRN-BRU unveils giant hanging girder to encourage Scots to get on the hunt!
READ MORE
Family fun awaits at Vue venues across Scotland this Easter break
From Wallace & Gromit to Sonic the Hedgehog, there’s plenty to enjoy at Vue venues across Scotland this Easter break.
READ MORE
M&Ds will launch their new season with a special preview weekend
Scotland's favourite family destination, M & D's Scotland's Theme Park, is to host a special Preview Weekend to launch the new season!
READ MORE
Foodies alert! Loch Lomond Springfest is back
Loch Lomond Springfest, one of Scotland's biggest FREE food festivals, is back on the 5th and 6th April at Loch Lomond Shores!
READ MORE
Macdonald Hotels & Resorts has curated a unique experience to help guests unwind
To mark World Sleep Day, Macdonald Hotels & Resorts is introducing the Sleep Retreat Essential Spa Break, designed to help guests prioritise rest and relaxation.
READ MORE
Paisley Food and Drink Festival has all the ingredients for the perfect foodie day out!
Paisley Food and Drink Festival returns next month and looks set to be the biggest yet with an extended site and more vendors than ever before.
READ MORE
Visitors to celebrate 2,000 years of history at summer events
Over 2,000 years of history will be celebrated this summer as Historic Environment Scotland announces its 2025 summer events programme!
READ MORE
Spring celebrations at New Lanark
Spring is a time for new beginnings, and there's no better place to celebrate the season than at New Lanark, one of Scotland’s seven UNESCO World Heritage Sites.
READ MORE
Lanarkshire pupils celebrate World Book Day with visit from award winning author Angela Proctor
Pupils at St Elizabeth's Primary School enjoyed a reading session and interactive workshop with the Thumble Tumble writer.
READ MORE
Come and experience the Ideal Home Show Scotland this Spring!
Get ready, Scotland! Ideal Home Show Scotland sponsored by EcoFlow is back at Glasgow's SEC from 23rd - 26th May 2025 and we're delighted to offer free tickets to our followers!
READ MORE
Cineworld brings back IMAX Film Fest
Cineworld, the UK's leading cinema chain, will be holding its eighth annual IMAX Film Fest on Saturday 15th March, with tickets on sale for only £5!
READ MORE
Discover the best of Belfast on a day trip from Scotland
A beautiful city with a rich history, high street favourites, independent boutiques and a giant adventure to explore around every corner, there is no shortage of incredible experiences to be had!
READ MORE
Dobbies welcomes applications for community gardens initiative
Dobbies Garden Centres is welcoming applications for Dobbies Community Gardens, offering local schools, charities and community groups the opportunity to receive support for their green spaces.
READ MORE
Six by Nico unveils brand new six course tasting menu, The Italian
Six by Nico's Road Trip, inspired by Chef Nico Simeone's Italian heritage and travels, will take you on a culinary journey through Italy!
READ MORE
Action Classics Hit Vue Venues in Scotland this March
An array of action films is screening at Vue venues in Scotland throughout the month of March, kicking off with the king of the genre, Arnold Schwarzenegger.
READ MORE
FROM GLASTO TO GLASGOW: Artists performing at TRNSMT 2025 and Glastonbury
Check out the Glastonbury artists that music fans can catch in Glasgow, straight off the heels of their Worthy Farm performance at TRNSMT Festival!
READ MORE
Alona Hotel to host Wedding Fayre
The Alona Hotel in Strathclyde Country Park is to host a sparkling Wedding Fayre featuring a stylish fashion show and a host of exhibitors who will be showcasing the latest wedding trends.
READ MORE
Full Casting Announced for Restless Natives: The Musical
Kirsty MacLaren, Kyle Gardiner and Finlay McKillop lead a multi-talented ensemble as the Clown and the Wolfman take to the road once again!
READ MORE
Dobbies launches spring with special shopping weekend
Dobbies Garden Centres is inviting the nation to get excited for the busiest season in the gardener's calendar with its Spring Launch Weekend, taking place 6-10 March!
READ MORE
Topgolf marks inclusion in PGA Tour 2K25 with UK wide activations and giveaways
Topgolf will bring the virtual game to life at its four UK venues with exclusive giveaways for players.
READ MORE
The UK Pantomime Association announces major sponsorship partnership with Trafalgar Entertainment and ATG Entertainment
The UK Pantomime Association is delighted to announce a significant new sponsorship partnership with Trafalgar Entertainment and ATG Entertainment (ATGE).
READ MORE
Arriving near you! Adventure Cinema returns for special Summer screenings under the stars
The UK's largest outdoor cinema, Adventure Cinema announces its most spectacular season to date with incredible films at new magical locations!
READ MORE
Free gardening workshops at Dobbies this March
Dobbies Garden Centres is hosting two free workshops this March for gardeners of all ages; Prepare to Propagate and Beyond the Secret Garden.
READ MORE
Your dream wedding awaits at New Lanark
New Lanark, the iconic UNESCO World Heritage site and stunning wedding venue, is inviting couples to experience the magic of their special day with a Wedding Appointment Day on Sunday 2nd March.
READ MORE
Snap up free tickets to The Scottish Homebuilding & Renovating Show in Glasgow or Edinburgh
The Scottish Homebuilding & Renovating Show, Scotland's only dedicated consumer exhibition for self-builders, home renovators and improvers, is back and we have free tickets up for grabs!
READ MORE
Roblox hits the big screen at Vue Cinemas
British kids will go head-to-head on Roblox to be crowned the Gaming Challenge UK champion.
READ MORE
Aldi Scotland Announces CHAS as the Official Charity Partner for its 2025 Supermarket Sweep
Aldi Scotland has proudly announced Children's Hospices Across Scotland (CHAS) as the official charity partner of its long running and hugely popular Supermarket Sweep initiative for 2025.
READ MORE
Hop along to Dobbies this Easter
Dobbies Garden Centres is welcoming families and four-legged friends to hop along and get set for spring at its brand-new Easter-themed events, taking place across the UK.
READ MORE
Thousands of preloved books for children to find new homes through Asda instore donation points in Scotland
The initiative enables customers across the UK to donate pre-loved children's books in-store, for onward gifting to families with fewer books of their own.
READ MORESponsored Links
Sponsored Links