The Royal Edinburgh Military Tattoo ready to deliver Performance in a New Light
The Royal Edinburgh Military Tattoo has unveiled a bold and exciting new brand proposition as it prepares to return bigger and better than ever before.
Article Source: The Royal Edinburgh Military Tattoo
Last Updated: 20 October 2021 13:37
The Tattoo reveals a refreshed brand approach ahead of the Show’s return with senior hires, new creative direction, and increased investment.
The Royal Edinburgh Military Tattoo has unveiled a bold and exciting new brand proposition as it prepares to return bigger and better than ever before.
Under a new brand ethos, Performance in a New Light, the Tattoo signals its commitment to delivering the best entertainment experience and its brand vision going forward.
Performance in a New Light encapsulates changes the Tattoo has undertaken over several months of planning and preparation, and includes the introduction of a new ticketing system, fresh membership packages and increased investment into creative elements of the Show, including new lighting, projection and staging.
The new ticket platform, in partnership with SecuTix, will include mobile ticketing for the first time and a new digital view finder that allows guests to choose their seats with a virtual, 360-degree panoramic view of the iconic Edinburgh Castle Esplanade.
Similarly, a new agreement with Woodroffe Basset Design will deliver the latest in cutting edge lighting design and bring a fresh feel to the Tattoo performance, allowing newly appointed Creative Director Michael Braithwaite to produce a more emotionally charged performance than ever before.
Audiences will also have access to a range of new membership packages, designed to enable fans to keep up to date with the Tattoo through exclusive content and access all year round – including an early bird booking window, retail offers and members only events.
To support the new brand direction, the Tattoo has appointed several senior managers and new Board Members. Chief Executive Buster Howes and Creative Director Michael Braithwaite are joined by Jason Barrett, who takes on the role of Chief Operating Officer, while Andrew Kerr OBE, Chief Executive of the City of Edinburgh Council, Tricia Bey, founder of Barwheys Dairy, Chris Edmonds, Chair and UK Executive Vice President of Ticketmaster and Lee Roberts, Managing Director of Canvas Partnerships, join the Board.
Chief Executive, Buster Howes, said: “Performance in a New Light marks a new era for The Royal Edinburgh Military Tattoo, and I greatly look forward to the hard work of the past many months finally finding tangible and musical expression in the Show in 2022.
"We have, whilst the Esplanade has been dark, set out to reinvigorate who and what we are, and to develop a fresh, bold and dynamic brand that will deliver an even more thrilling event for our audiences.
“Whilst preserving that which makes the Tattoo iconic and unique, we will be increasingly innovative with the Show; we are investing more in its production and have recruited new Board members and world-class appointments to our Management team to imaginatively enable these exciting developments.”
Chairman, Peter Lederer, said: “This is a bold, refreshed approach for the Tattoo as we all look ahead to the Show’s return next summer.
“I’m very proud of the resilience and creativity shown by the whole team as we bounce back from the challenges of the Pandemic and help to play our part in the recovery of the wider live events industry.
“The increased investment in production, and enhancements to both the senior team and the Board, underpin an increasingly innovative and creative ethos, which will surely find expression in a Show to surprise and delight both established and new audiences in 2022 and beyond.”
While the annual Show will continue to have distinct themes, the Tattoo brand will focus on delivering Performance in a New Light year on year as part of its new, long-term vision.
More information on the membership packages can be found here.
Image: Drum Major, George Blair, and Tattoo dancer, Louise Barton help reveal The Royal Edinburgh Military Tattoo's bold and exciting new brand proposition, Performance in a New Light.
Sponsored Links
Latest Lanarkshire News
Primary schools in Scotland given chance to win specifically curated Burns Supper from Aldi
Aldi Scotland is giving primary school pupils across Scotland the chance to enjoy a truly traditional Burns Supper, complete with all the trimmings, including a bagpiper.
READ MORE
Glasgow International Comedy Festival launches 2026 programme with over 100,000 tickets on sale
Glasgow International Comedy Festival has announced the full programme for 2026's event with 560 shows in 40 venues across the city from 11th - 29th March, and over 100,000 tickets now on sale!
READ MORE
Celebrate Burns Night 2026 at Flight Club
If you're looking for a fun way to celebrate Burns Night this year, head to Flight Club!
READ MORE
Calling all Gingers!
The IRN-BRU Carnival is showing appreciation to any fellow fiery headed pals by offering a bonus ride voucher to anyone visiting with ginger hair on Sunday 11th January!
READ MORE
Everything you need to know about Celtic Connections 2026
The renowned festival which every year transforms Glasgow in January into a must-visit destination for music lovers is now just over a week away.
READ MORE
Zizzi launches their January Birthday Jackpot
Zizzi's January Birthday Jackpot guarantees a special gift for adults born in January, with some lucky birthday guests receiving the jackpot prize - £100 towards their bill!
READ MORE
Litter picking dog charity aims to remove 44 million pieces of rubbish in 2026
Dog owners making an environmental New Year Resolution are hoped to boost the ranks of the Paws On Plastic charity to over 30,000 in 2026!
READ MORE
Brand new craft event encourages mindfulness, creativity and relaxation
Dobbies Garden Centres is inviting customers along to an afternoon of creativity, connection, and cake this January, with a brand-new Crafternoon Tea Club.
READ MORE
Famous faces share their DofE Award memories in celebration of their 70th anniversary
Anyone with a connection to The Duke of Edinburgh's Award is being invited to celebrate the charity's 70th anniversary by sharing their fondest DofE memories.
READ MORE
Dry or Try January: Flight Club is your go to January social spot
Whether you're ditching the booze and going dry for a month or embracing Try January with the goal of experiencing new things, Flight Club, ticks all the boxes!
READ MORE
Christmas has come early! Glasgow youngster wins the entire DreamToys list in national competition
One very lucky youngster from Glasgow has been crowned the winner of an incredible festive giveaway – taking home all 15 toys featured on this year's coveted DreamToys list.
READ MORE
Christmas has arrived in Glasgow, The IRN BRU Carnival returns for its 106th year
Europe's largest indoor fun fair, The IRN-BRU Carnival, has opened to the public at Glasgow's SEC with its greatest show to date!
READ MORE
Make a date with Destination Christmas
Looking to entertain the children with schools closing for Christmas? There's time to catch the last few days of Destination Christmas, a family festive spectacular at M&D's Scotland's Theme Park.
READ MORE
DF Concerts & Events launches The DF Academy
DF Concerts launches the DF Academy to strengthen pathways between education and Scotland's live music & events industry.
READ MORE
Win your way to the IRN BRU Carnival
The Duck Hunt is back bigger and better with over 150 ducks hidden across Glasgow and beyond!
READ MORE
DF Concerts & Events celebrates a year of sustainable and inclusive events
DF Concerts & Events is celebrating the success of their sustainability initiatives delivered across their major summer events in 2025.
READ MORE
Step into Christmas at Dalmeny Park with special festive menus and afternoon teas this December
Dalmeny Park is pulling out all the stops to make this festive season truly magical, unveiling its 2025 festive dining menus and afternoon teas available until 23rd December.
READ MORE
Scottish jazz talent in tune as award winners unveiled
The Scottish Jazz Awards 2025 celebrated the cream of the crop in the jazz scene on Sunday night, honouring outstanding artists and contributors at a memorable ceremony in Glasgow.
READ MORE
Anna Campbell Jones launches small batch Scottish botanical rum distilled in Glasgow
Interior designer, BBC Scotland's Home of the Year judge and entrepreneur Anna Campbell-Jones has released her first spirit.
READ MORE
Caledonia Gladiators launches most exclusive seat in Scottish sport in aid of GCH Charity
Scotland's basketball franchise Caledonia Gladiators has launched a unique new VIP experience – thought to be the most exclusive sporting seat in the country – in aid of charity.
READ MORE
Family run Jackton Distillery unveils bumper festive programme for 2025
Jackton Distillery, the family run Lowland distillery behind the RAER whisky, spirits and wine portfolio, has announced a packed Christmas calendar for December 2025.
READ MORE
Name the Loganair Christmas puffin and win a family adventure
Loganair, the UK’s leading regional airline, has launched a new festive competition to name the puffin starring in its emotional Christmas advert.
READ MORE
Festive fun on the farm at the National Museum of Rural Life
Celebrate the season with festive fun for the whole family at the National Museum of Rural Life.
READ MORE
Loch Lomond Shores Christmas Festival is a Christmas cracker this year!
A family rollercoaster, giant snow globe, rides, stalls, street food and live entertainment makes Loch Lomond Shores FREE Christmas festival the perfect Christmas day out for all the family!
READ MORE
Zizzi celebrates a fresh era with a new menu and app, by giving 132 people free pasta for one year
Zizzi has introduced a new food & drink menu across all its restaurants, launched a brand-new Zizzi app, and is giving 132 people free pasta for one year.
READ MORE
Festive Season at Marine & Lawn Hotels & Resorts Collection
Marine & Lawn Hotels & Resorts Collection have launched some new offerings designed for memorable Christmas stays, spectacular Hogmanay celebrations, and cozy winter escapes.
READ MORE
Second year of Urban Forestry Programme opens across Scotland
Community groups, organisations and schools across Scotland are being invited to apply for grants of up to £100,000.
READ MORE
Find a festive backdrop in Glasgow and the West
From frosty gardens to cosy tearooms, National Trust for Scotland places in Glasgow and the West are offering a host of winter experiences and special events this festive season.
READ MORE
The Wizard Wae The Big Bawz: New adult panto brings comedy to Scotland in January
January needn't be a drag as Scotland's brand-new adult panto, The Wizard Wae The Big Bawz, hits the road, arriving just when the country needs a burst of joy!
READ MORE
Topgolf celebrating 25 years of fun with a week of deals and prizes
Topgolf's journey started in Watford at the turn of the millennium and has since grown into a global enterprise with more than 100 venues worldwide.
READ MORESponsored Links
Sponsored Links