Article Source: IRN-BRU
Last Updated: 18 January 2022 11:03
Scotland’s other national drink, IRN-BRU is reimagining Burns Night to serve up a supper that Rabbie and his friends might have enjoyed if they were celebrating today.
BRU has joined forces with UberEats to launch its first-ever restaurant, Burns By BRU to bring IRN-BRU to the table this Burns Night. The pop-up will be delivering suppers to homes across Edinburgh and Glasgow from Friday 21 to Tuesday 25 January.
The launch comes following a recent survey by ScotPulse into how Scots celebrate Burns Night, which has revealed that whilst 1 in 2 (55%) Scot’s associate Burns Night with a celebration of being Scottish, almost half (49%) of younger millennials don’t celebrate the National Bard at all.
The generations are divided when it comes to the supper itself, with 50% of Scots placing the importance of Burns Night on haggis, neeps and tatties, but almost a fifth (17%) of people under the age of 34 don’t actually know how to make a Burns Supper, and 15% would be more excited about Burns Night if there was a more modern version of the meal.
As the drink of choice for 1 in 3 young Scots on Burns Night (39%), IRN-BRU has launched ‘Burns By BRU’ to keep the celebrations alive. IRN-BRU is hoping that by bringing the iconic supper straight to people’s doors, younger generations across Scotland will be raising a can to the National Bard this year.
On the menu is haggis nuggets with a spiced IRN-BRU chutney, fried neeps and tatties and a Mac ‘n’ Cheese Pie with a BRU glazed bacon crumble. All washed down with a can of IRN-BRU and followed by a whisky chocolate mousse. A vegan option is also available.
Giving back to Scots who might be going without this Burns Night, IRN-BRU will donate the full cost of every meal (£5) to foodbanks across Glasgow and Edinburgh.
Adrian Troy, Marketing Director at AG Barr, said: “As a brand that’s so proud of our Scottish roots, it was a no-brainer to unite with UberEats to make sure that future generations continue to celebrate a day that’s become synonymous with celebrating being Scottish.”
“We hope BRU fans across the country will join us in raising a toast to Rabbie whilst tucking into their reimagined Burns supper. And we are pleased to say that for every Burns by BRU meal ordered, the full cost be donated directly to Scottish foodbanks - as the bard himself said, ‘a man’s a man for a’ that’.”
BRU fans better be quick as there will be a limited number of meals available each night for residents within the Uber Eats delivery radius.
Burns By BRU is open every evening from 5.30pm on Friday 21 – Tuesday 25 January. Search for ‘Burns By BRU’ on the UberEats app and share a snap of your supper on Instagram @IrnBru and Twitter @IrnBru with #BurnsByBru.
BTS Army: Forever We Are Young, a brand-new documentary celebrating the fans that helped catapult 21st century pop icons BTS into global stardom comes to Vue.
READ MOREGinger and Jester Productions announces the cast for its upcoming panto at Cumbernauld Theatre, Baltic, written by Jerry Taylor.
READ MOREThe limited-time experience is the first-of-its-kind at Topgolf Glasgow in collaboration with Marvel Studios!
READ MOREScotland’s national music prize – the Scottish Album of the Year (SAY) Award – has opened submissions for 2025’s £20,000 prize.
READ MOREThis summer, gather the whole family and head to Dobbies Garden Centres for a day of fun-filled activities that will keep costs down.
READ MORESummerfest, the FREE family festival at Loch Lomond Shores, is back on the 5th and 6th of July with lots of things to see and do!
READ MORETopgolf Glasgow is dialling up the fun with a fresh range of value offers launching throughout the summer, helping players maximise their experience by giving them more for less!
READ MOREThe biggest show of its kind in Scotland returns with Earlybird tickets and a give-away with headline sponsor Border Caravans!
READ MORECheck out July at Dobbies with it's Little Seedlings Club on rainforests and Grow How on pest control and healthy gardens!
READ MOREHistoric Environment Scotland is calling for people across the country to connect with heritage to boost their wellbeing as a part of a national campaign, Historic Places, Breathing Spaces.
READ MOREScotland's hospitality industry and customers have spoken, and the Scottish Bar and Pub Awards 2025 has listened!
READ MORERefugee Festival Scotland gets underway today, kick-starting nine days of dance performances, film screenings, visual art and photography exhibitions and community events across the country.
READ MORETickets are on sale for an exclusive Superman screening at Vue venues in Scotland, with fans in for an extra special treat to take home.
READ MOREOne lucky East Kilbride winner has raised £739.03 for Children's Hospices Across Scotland while picking up the same amount in Aldi favourites for himself on the Supermarket Sweep challenge!
READ MOREThe paperback edition of Only Here, Only Now by Tom Newlands has just been released - and is already making waves.
READ MOREAn Albino hypnotist and mind reader who was inspired by Derren Brown to launch a stage career has helped people to cure their fear of exotic spiders and snakes.
READ MOREA brand new 'Power Trail' has officially launched at New Lanark and the Falls of Clyde, exploring the remarkable story of waterpower, from 18th-century cotton mills to 21st-century renewable energy.
READ MOREM&D’s Scotland’s Theme Park is celebrating National Carers Week (9th to 15th June) by offering exclusive discounts to unpaid carers in recognition of the huge amount work that they do.
READ MOREScottish Building Society marked its Annual General Meeting (AGM) by announcing funding to support eight local charities and good causes across the country.
READ MOREVisitors are invited to come along and get up-close to some amazing cars, set against the beautiful backdrop of Loch Lomond, as part of a great day out.
READ MOREBark by popular demand, the Gordon Setter Parade returns on Saturday 5th July as part of the Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair, held at the stunning Scone Palace.
READ MOREDobbies Garden Centres are inviting families across the UK along to its stores on Saturday 28th and Sunday 29th of June to spend a magical afternoon filled with fun activities and good food.
READ MORECineworld is launching a brand new 4DX Father's Day gift experience, containing two 4DX tickets and ponchos, perfect for experiencing the new live-action "How to Train Your Dragon" film.
READ MOREDobbies Garden Centres is hosting a free Rose-themed Grow How workshop this June, sharing top tips for caring for this beloved flowering plant.
READ MOREScotland's longest-running hospitality awards turn 30 - and they want you to have your say!
READ MORELoch Lomond Unplugged, our FREE showcase of talented buskers and singer/songwriters, is this weekend and we’re super excited to welcome great acts from across Scotland and beyond!
READ MOREMiss Rachel fever, the American YouTuber who creates baby and toddler learning videos, is sweeping Scotland.
READ MOREDobbies Garden Centres is inviting children to come along to its free-to-attend Little Seedlings Club, taking place across the country this June.
READ MOREAldi Scotland is on the hunt for the nation's biggest beer lover, as it revamps its popular Best Home Bar Competition by expanding the criteria.
READ MORERefugee Festival Scotland has officially unveiled the programme for its highly anticipated 2025 edition, running from 13 – 22 June.
READ MORE