Giant gold girder stuns Scots as competition heats up
With three 18-carat golden girders worth £10,000 still out there, IRN-BRU unveils giant hanging girder to encourage Scots to get on the hunt!
Article Source: IRN-BRU
Last Updated: 19 March 2025 12:49
Rush hour commuters were stunned to see a massive golden girder suspended beside one of Scotland’s busiest sections of motorway, inviting fans to get in on the hunt for IRN-BRU’s remaining 18-carat gold One Inch Wonders hidden on cans across the UK - worth a whopping £10,000 each.
But what would IRN-BRU fans spend the money on? With one already claimed and three still waiting to be discovered, a study shows almost half of Young Scots would ditch boring stocks and shares to collect alternative items like rare trainers, vinyl, or NFTs - with gold topping the table as the most considered commodity.
It is so popular, a quarter of young Scots would even save the one inch gold bar for a rainy day if they were lucky enough to get their hands round it.
With almost a third of those taking part in the survey already turning to alternative nest eggs, the giant girder, which measures 16 feet by six feet, displayed a cheeky message - size doesn’t matter, it's what you do with it that counts.
Scotland’s other national drink is giving the UK the chance to build their own cultural cache, as it gives away £40,000 worth of gold in the form of one-inch girders, which can be found by scanning a QR code on cans or in supermarkets.
Whether it's watches, sports memorabilia, cryptocurrency or trading cards, 18 - 30 year olds living in Scotland see them as the future of investing, with 46% believing their generation to be more savvy than their elders when it comes to money.
Gold in particular was highlighted as a safe bet, seeing its potential to hold or grow in value, with a quarter planning to keep hold of their haul for at least 20 years until they reach the age of 50.
Quickly becoming a collectors’ item, experts predict IRN-BRU’s 18-carat gold girder will double in value by 2040.
Cryptocurrency tops the list of missed opportunities, with a third regretting not investing when prices were a fraction of the current eye-watering value.
Kenny Nicholson, Head of Brand at IRN-BRU said: “There are three golden girders still out there and excitement is reaching fever pitch as Scots rush to get their hands on one.
“Our poll reveals that young Scots reckon the real money is in the things they genuinely love like trainers, handbags, vinyl and watches, rather than the boring world of finance - and many are already building a collection.
“We’re here to help and we know lots of savvy Scots would put their One Inch Wonder aside for the future as they see the prize’s potential for firm growth. It just goes to show, size doesn’t matter, it's what you do with it that counts.”
Visit www.irnbruwingold.com and enter the code on your can or bottle to join the search for the final girders.
Sponsored Links
Latest Lanarkshire News
Grow Your Own flowers, fruits, and veg at Dobbies Garden Centres
Dobbies Garden Centres is hosting a free Grow Your Own workshop this August, where attendees will learn top tips for growing fruit, vegetables and flowers at home.
READ MORE
Gnoss release stirring new single Emily ahead of international festival run
Acclaimed Scottish folk four-piece Gnoss are back with a brand-new single ‘Emily’ set for release on Friday 25th July!
READ MORE
Local treasures revealed ahead of Archaeology Day at the National Museum of Rural Life
Treasure Trove Scotland are inviting members of the public to bring their finds to be assessed as part of a family-friendly Archaeology Day at the National Museum of Rural Life.
READ MORE
Dinosaur Day at Dobbies
Children attending Dobbies Little Seedlings Club will get the chance to travel back hundreds of millions of years to learn about prehistoric plants and talk about their favourite dinosaurs!
READ MORE
Froglets born in Amazonia leap to new homes
Amazonia’s team have successfully welcomed 30 Amazon milk froglets into the world, following a carefully controlled breeding programme, raised from a group of five adults.
READ MORE
Summer long celebration of the 90s and britpop launched
PubLife, a UK-wide summer celebration of the '90s will take place in over 500 pubs, including 7 in Scotland.
READ MORE
Family days out just got better with free entry for kids at Scone Palace
This summer, as school holidays get underway, families are invited to enjoy a day out at Scone Palace with their Kids Go Free promotion.
READ MORE
Scone Palace International Horse Trials
The inaugural Scone Palace International Horse Trials will take place from 21st–24th August 2025 in the stunning grounds of Scone Palace and Perth Racecourse.
READ MORE
Countdown begins: The AJ Bell Great Scottish Run returns to Glasgow in October
Scotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow on Sunday 5th October and they want everyone to 'Be Your Greatest'.
READ MORE
BTS fans take the spotlight in latest K Pop documentary heading to Vue
BTS Army: Forever We Are Young, a brand-new documentary celebrating the fans that helped catapult 21st century pop icons BTS into global stardom comes to Vue.
READ MORE
Cast announced for new Cumbernauld panto Baltic
Ginger and Jester Productions announces the cast for its upcoming panto at Cumbernauld Theatre, Baltic, written by Jerry Taylor.
READ MORE
Topgolf launches exclusive experience inspired by The Fantastic Four: First Steps
The limited-time experience is the first-of-its-kind at Topgolf Glasgow in collaboration with Marvel Studios!
READ MORE
SAY Award opens submissions for eligible albums
Scotland’s national music prize – the Scottish Album of the Year (SAY) Award – has opened submissions for 2025’s £20,000 prize.
READ MORE
Great value summer holiday activities at Dobbies Garden Centres
This summer, gather the whole family and head to Dobbies Garden Centres for a day of fun-filled activities that will keep costs down.
READ MORE
FREE family festival at Loch Lomond Shores returns on 5th and 6th July
Summerfest, the FREE family festival at Loch Lomond Shores, is back on the 5th and 6th of July with lots of things to see and do!
READ MORE
Play more, spend less at Topgolf Glasgow this Summer
Topgolf Glasgow is dialling up the fun with a fresh range of value offers launching throughout the summer, helping players maximise their experience by giving them more for less!
READ MORE
Earlybird tickets drive buzz for 2026 Scottish Caravan, Motorhome & Holiday Home Show
The biggest show of its kind in Scotland returns with Earlybird tickets and a give-away with headline sponsor Border Caravans!
READ MORE
July events at Dobbies Garden Centres
Check out July at Dobbies with it's Little Seedlings Club on rainforests and Grow How on pest control and healthy gardens!
READ MORE
Historic Environment Scotland calls for public stories for national wellbeing exhibition
Historic Environment Scotland is calling for people across the country to connect with heritage to boost their wellbeing as a part of a national campaign, Historic Places, Breathing Spaces.
READ MORE
Scottish Bar and Pub Awards 2025 adds two new categories and voting deadline extended!
Scotland's hospitality industry and customers have spoken, and the Scottish Bar and Pub Awards 2025 has listened!
READ MORE
25th year of Refugee Festival Scotland gets underway
Refugee Festival Scotland gets underway today, kick-starting nine days of dance performances, film screenings, visual art and photography exhibitions and community events across the country.
READ MORE
Exclusive Superman screening at Vue venues in Scotland
Tickets are on sale for an exclusive Superman screening at Vue venues in Scotland, with fans in for an extra special treat to take home.
READ MORE
East Kilbride shopper scoops prize for CHAS in Aldi Supermarket Sweep
One lucky East Kilbride winner has raised £739.03 for Children's Hospices Across Scotland while picking up the same amount in Aldi favourites for himself on the Supermarket Sweep challenge!
READ MORE
Acclaimed debut Only Here, Only Now from Tom Newlands chosen as Waterstones Book of the Month in Scotland
The paperback edition of Only Here, Only Now by Tom Newlands has just been released - and is already making waves.
READ MORE
Albino stage performer takes part in LIVE event with Amazonia to cure spider and snake fears
An Albino hypnotist and mind reader who was inspired by Derren Brown to launch a stage career has helped people to cure their fear of exotic spiders and snakes.
READ MORE
New Power Trail launches at New Lanark and the Falls of Clyde
A brand new 'Power Trail' has officially launched at New Lanark and the Falls of Clyde, exploring the remarkable story of waterpower, from 18th-century cotton mills to 21st-century renewable energy.
READ MORE
M&Ds lends support to unpaid carers
M&D’s Scotland’s Theme Park is celebrating National Carers Week (9th to 15th June) by offering exclusive discounts to unpaid carers in recognition of the huge amount work that they do.
READ MORE
Funding Boost for Charities at Scottish Building Society AGM
Scottish Building Society marked its Annual General Meeting (AGM) by announcing funding to support eight local charities and good causes across the country.
READ MORE
Classic car enthusiasts set to visit Loch Lomond Shores
Visitors are invited to come along and get up-close to some amazing cars, set against the beautiful backdrop of Loch Lomond, as part of a great day out.
READ MORE
Paws, play and heritage on parade
Bark by popular demand, the Gordon Setter Parade returns on Saturday 5th July as part of the Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair, held at the stunning Scone Palace.
READ MORESponsored Links
Sponsored Links